Direct trade was initiated when coffee roasters and specialty shops decided to purchase coffee directly from the farmer thereby eliminating the middle-men. By reducing the distance between point of origin and point of consumption, roasters have more control over the quality of their coffee. Direct trade creates mutually beneficial relationships between roasters and farmers guaranteeing consumers a higher quality cup.

Rösterei Vier is a specialty coffee shop and roaster located in Dusseldorf, Germany. They have entered into direct trade agreements with several farms around the globe and Finca Dos Jefes has been a proud partner since 2011. Rösterei Vier believes these direct purchasing practices will improve sustainability for years to come. If you would like to know more about them, please visit their webpage by clicking on their logo to the right: